Cricket's Wickedt

Cricket Match, originally uploaded by Johnny 5.

When it comes to the fight against HIV/AIDS, any method is a good method. In India — where the CIA has predicted those infected with HIV/AIDS could hit 20 million by 2010 — they're using the well-loved sport of cricket to spread the word.

With billboards that sport phrases like "save your wicket from the unwanted googlies of life", they might actually make an impact. In a country where open discussions about sex (let alone discussions about safe sex) is still very uncomfortable for many, it could be the only way to get the message out without ostracizing too many people.

I'm not a cricket fan, and I didn't know what a wicket or a googlie was until I read about this, but I hope that — whatever it all means — it gets the message across to more than a few people.

Read the story here, on Yahoo News.